Not so long ago I was dared to start “vlogging” and even wrote a blog about it titled “Maybe I should”. It may be open to interpretation if I’d actually been dared but at the very least it needs to be reviewed to set the tone so you can decide.
Out of the blue I received the following LinkedIn message, or as I like to say, “the dare” —
“gpe ! saw your latest post. Sooner or later you are going to end up on a business video on the airplane entertainment system. Best wishes...” *
Some would say it was nothing other than acknowledgement of one of my blog posts or maybe a humorous idea never to be realized. For me, knowing who wrote it, I saw it as a an idea to be capitalized on, if only to try and make it happen — I’d show him. Although I admit there are a couple of hurdles I’d need to overcome. Probably the biggest is I don’t like having my picture taken (let alone live action) , and was it even feasible I could make a video without throwing up? (Let alone offer anything that is of interest and develops my brand)
Looking for inspiration, I turned to my file of inspirational quote and came up with this —
“The most effective way to do it is to do it” **
So I did…
I made three videos to “pressure test” the idea, the concept, the utility, and if I could endure myself. The proposal on the table (with myself) was to develop a number of representative videos to determine if the whole idea could be a viable addition to my marketing channels.
Because these were meant to be concepts I was not concerned with —
My “longish” hair ***
The camera angle (although I was trying to be creative)
I was more concerned with —
Could I endure being in front of the camera?
Could these videos be done in one take?
Was I “sensical”?
Could I develop something that I could used in my “marketing mix” ?
As mentioned, I filmed three videos but had to discard one because I missed a line that was important to the central theme of the story I was telling. The other two are attached for your entertainment (and comment) because how these videos are received will become an important determination for what comes next.
Will I become the king of airplane entertainment? Who knows? What I do know is you have to start somewhere.
*I have modified the quote slightly to protect the innocent
**Amelia Earhart said this
***I got a hair cut two days after making these videos and look much better