Energy, a Catch 22, and I suppose a good problem to have.

An opportunity cost is defined as something that is given up in order to acquire or achieve something else, and it’s something we deal with each day as we decide what needs to get done. Maybe it’s just me but I’ve always looked a this as an exercise in terms of time management — I don’t have time to do both so I have to pick one; mix in a little prioritization based on ROI, and “presto”, you have the to-do list to “make all your dreams come true”.


Recently it seems (in fact more and more ) I find myself with the time but literally saying to myself, “I just don’t have the energy”. What is shocking about this is it’s with respect to something I enjoy doing, and more specifically, my blogging and engagement on my social media platforms. And where this gets even crazier, my blogging and social media activity is a crucial component to my plan for success.

I find myself in an interesting situation where the success I’ve seen from my blogging and social media activity is directly impacting the energy needed to blog and engage — what kind of hellish “circular situation” is going on where my blogging leads to success and that success very impacts my ability to blog. I think I am actually experiencing a real life “Catch 22”.

catch-22 [catch-22] NOUN —a dilemma or difficult circumstance from which there is no escape because of mutually conflicting or dependent conditions.

By any definition this is what is called a “good problem” and I’ll work through it (with a smile on my face). As I dig into this I’ll need to look at what I’m actually doing to ensure I haven’t fallen into the habit of engaging with “non value added time wasters” (I mean, do I really need to watch that YouTube Top 10 best movie endings video); I’ll also review my time management/and efficiency to determine where I can improve. As I continue to ponder this situation though, what has really had me take pause is the consideration of the Energy to proverbially drive the engine and keep it going. It seems I have completely disregarded this.

A plan + OPEX +Time + Energy = Results *

Although there are some considerations I can come up with off the top of my head (such as getting enough sleep, eating properly, getting enough exercise, being mindful, meditating, not have your smart phone on your night table, et cetera), I realize I’ll need to expand my knowledge and understanding of this topic… as well as break some old habits because as you know the definition of insanity is doing the same thing over and over and expecting a different result.

At the core of this (and I know to be an absolute truism) — if I don’t deal with this good problem it could very easily become a bad problem.


* Yes it could be easily said this is too simple of an equation and doesn’t really illustrate the complexity of getting something done but I believe it’s directionally sound. I should also mention I just included OPEX to keep my finance friends happy.