The following is the original and the rewrite can be found by clicking here.
During the heady times of the 80s and 90s* it seemed you just couldn't get enough of Tom Peters and his endless parade of books on leadership - In Search of Excellence, A Passion for Excellence, Thriving on Chaos, Circle of Innovation and finally my favourite, The Pursuit of WOW! (He has authored more but these are the ones I bought and have read to various degrees)
I would be hard pressed to give you specifics from the many pages after all this time but I will never forget the inherent meaning of WOW - Be it expressing astonishment or admiration or a sensational success or when you impress and excite someone greatly - It's a word that covers a lot of ground and works well with bold colours. WOW became the definitive emotional and qualitative measure for me; if you heard someone utter the word WOW, you were onto something**... the bigger the WOW, the bigger the success.
It even worked it's way into the theme of one of our meetings where I amused the audience with "WOW stories", gifted everyone the book, and presented a teal shirt with the word WOW! emboldened on the front; we could not help but stand out as a united front of teal at that evening's baseball game and even made it onto the "Videotron".***
Why after all of these years was I reminded of The Pursuit of WOW!?
Honestly I could not tell you; maybe I was just day dreaming about those heady times of the past... although more likely somewhere in the "messed up filing system that is my brain", a small alarm went off signalling that I was not hearing WOW enough (either out of my mouth, or someone else's).
Why did my brain do this? It is because hearing the word WOW tells you that you're "stretching yourself", reminds you to set the bar higher, motivates you to experience something new, indicates sensational success, and lets you know you are impressing and exciting someone greatly. Also, I suspect my brain wants to look back at 2016 as heady times.
And if you decide to pursuit WOW, please don't turn it into one of those words like "awesome", "genius" or "brilliant" that are now grossly misused and trite - The Hubble telescope is "genius", not using two thermal sleeves on a very hot Starbuck's latte macchiato.****
* Were the 80s and 90s really that heady historically speaking? Probably not, but for me it was a time of great learning, experience building, and a great amount of fun & adventure.
** WOW does not replace hard data but it is an amazing lead indicator.
*** The Videotron is the large video screen at the stadium of the Toronto Blue Jays. At the time was called the SkyDome but is now the Rogers Centre. Don't ask me what team they were playing... it was a long time ago and there was beer.
**** I borrowed this line from Louis C.K who is in fact a comic genius.