Vujá dé (voozha-day)... the beginning of a "wee bit of an obsession".

I was informed of the term Vujá dé the other day and in short order it has gained momentum to be "a wee bit of an obsession".

Derived from Déjà vu, the phenomenon where an event happens and you feel that it has happened before, Vujá dé is the direct opposite... it's when something (or somewhere) that should be familiar, is suddenly very different.


A propensity for discovering something new in something you've already seen a million times before.


Noticing something for the first time that has been there all along; the realization that you've been unaware of something you should have noticed a long time ago.

Why the obsession? Being able to see things differently, particularly in something that is familiar, leads to new ideas, uncovers opportunities and leads to better ways of doing things. Accomplishment is found in something new and different.

So with this obsession taking hold, there is a couple of things I will need to do right away:

  1. Research and understand Vujá dé* further. This will include reading the book Weird Ideas that Work by Bob Sutton (who was one of the first people to write on the subject).
  2. Develop the discipline, perspectives and tools to notice something that hasn't been noticed before.

I will let you know how it goes.


* It seems that George Carlin, the master of seeing things that others have not, was the first one to introduce the concept of Vujá dé.